Congo Trail

Locations and more details about the trail will be announced in May 

The IDi Congo Trail is a curated fan journey that brings together the passion of football, the richness of heritage, and the warmth of Congo culture into one unforgettable experience. From the moment you arrive, you’re not just attending—you’re stepping into a story.

Step into the spirit of Congo—right here in Atlanta.

Duration: 1 Day or Multi-Day

Stops: 5 Core Experiences

Start Point: IDi Welcome Hub (Peach Carpet)

End Point: Congo Watch Party / Night Experience

STOP 1: Welcome to Congo (Peach Carpet Entry)

Location:TBD

Experience:

  • Peach Carpet entrance with Congo flag integration

  • Traditional music + live percussion (Gnawa-inspired rhythms)

  • “Welcome to Congo Trail” photo moment

  • IDi:You Check-In → Assign Congo Digital Passport


STOP 2:  Congo Food Experience

Location:
Congo-inspired restaurant or curated pop-up experience (TBD)

Experience:

  • Tagine tasting experience

  • Traditional mint tea ceremony

  • Chef storytelling: “Flavors of Congo”

  • Social content moment: “Taste of Congo ”


STOP 3: Culture & Performance 

Location: TBD

Experience:

  • Live Congo music & dance performances

  • Cultural storytelling + heritage showcases

  • Interactive drumming or dance participation

  • Art, textiles, and visual installations


 STOP 4: Fashion + Identity

Location:TBD

Experience:

  • Congo-inspired fashion pop-up 

  • Custom jersey station (name + Congo colors)

  • Influencer + content creation zone


STOP 5: Football + Watch Party (Final Stop)

Location:TBD

Experience:

  • Congo match watch party

  • Live DJ + high-energy crowd experience

  • Fan chants + cultural celebration

  • “Completion Reward” redemption