What is IDi Shop Trail

The IDi Shop Trail is a curated network of retail, pop-ups, and experiences across Atlanta—organized by lifestyle categories. Each trail allows fans to shop, explore, and experience culture based on who they are.

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IDi Shop Trail

The IDi Shop Trail connects fans to brands, services, events, and places across the city—turning Atlanta into a curated lifestyle experience, not just a place to shop.

The IDi Shop Trail transforms the city into a living, connected marketplace—where commerce, culture, and community come together in one continuous experience.

How It Works

Powered by the IDi:You digital pass, fans can:

  • Discover personalized trails
  • Navigate the city with curated stops
  • Unlock exclusive offers and experiences
  • Seamlessly move between shopping, culture, and entertainment

What It Includes

The IDi Shop Trail brings together:

  • Brands — from global names to local businesses
  • Services — beauty, wellness, travel, and more
  • Events — pop-ups, activations, and cultural moments
  • Places — restaurants, retail spaces, landmarks, and hidden gems across the city

THE 7 SHOP TRAILS

  • Sports Trail:Tracks favorite teams + unlocks exclusive drops
  • Food Trail:Personalized food recommendations + cultural storytelling
  • Travel Trail: Itinerary builder + city navigation
  • Beauty Trail: Personalized beauty profiles + product matching
  • Family Trail: Family-based recommendations + scheduling
  • Wellness Trail: Mood-based recommendations + wellness tracking
  • Fashion Trail: Style profiles + outfit recommendations

Explore Shop Trail

  • Family Trail

    Together Moments
    Family-friendly engagement

  • Travel Trail

    Explore, city discovery and stay

  • Beauty Trail

    Beauty pop-ups (makeup, skincare, hair).Quick glam stations before games. Cultural beauty showcases

  • Wellness Trail

    Recovery lounges and Fitness pop-ups / group workouts

  • Sport Trail

    Official fan gear pop-ups, local soccer shops + streetwear, skill zones, mini pitch activations and athlete meet & greets

  • Food Trail

    Global cuisine + local Atlanta flavor, country-themed restaurants tied to match nations, food trucks + cultural tasting events, chef-led “match day menus”

  • Fashion Trail

    Local designer pop-ups, country-inspired fashion edits, street style activations
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