SHOP THE 2026 EXPERIENCE-OPENING SOON
What is IDi Shop Trail
The IDi Shop Trail is a curated network of retail, pop-ups, and experiences across Atlanta—organized by lifestyle categories. Each trail allows fans to shop, explore, and experience culture based on who they are.
IDi Shop Trail
The IDi Shop Trail connects fans to brands, services, events, and places across the city—turning Atlanta into a curated lifestyle experience, not just a place to shop.
The IDi Shop Trail transforms the city into a living, connected marketplace—where commerce, culture, and community come together in one continuous experience.
How It Works
Powered by the IDi:You digital pass, fans can:
- Discover personalized trails
- Navigate the city with curated stops
- Unlock exclusive offers and experiences
- Seamlessly move between shopping, culture, and entertainment
What It Includes
The IDi Shop Trail brings together:
- Brands — from global names to local businesses
- Services — beauty, wellness, travel, and more
- Events — pop-ups, activations, and cultural moments
- Places — restaurants, retail spaces, landmarks, and hidden gems across the city
THE 7 SHOP TRAILS
- Sports Trail:Tracks favorite teams + unlocks exclusive drops
- Food Trail:Personalized food recommendations + cultural storytelling
- Travel Trail: Itinerary builder + city navigation
- Beauty Trail: Personalized beauty profiles + product matching
- Family Trail: Family-based recommendations + scheduling
- Wellness Trail: Mood-based recommendations + wellness tracking
- Fashion Trail: Style profiles + outfit recommendations
Explore Shop Trail
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Family Trail
Together Moments
Family-friendly engagement -
Travel Trail
Explore, city discovery and stay
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Beauty Trail
Beauty pop-ups (makeup, skincare, hair).Quick glam stations before games. Cultural beauty showcases
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Wellness Trail
Recovery lounges and Fitness pop-ups / group workouts
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Sport Trail
Official fan gear pop-ups, local soccer shops + streetwear, skill zones, mini pitch activations and athlete meet & greets
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Food Trail
Global cuisine + local Atlanta flavor, country-themed restaurants tied to match nations, food trucks + cultural tasting events, chef-led “match day menus”
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Fashion Trail
Local designer pop-ups, country-inspired fashion edits, street style activations