South Africa Trail

Locations and more details about the trail will be announced in May 

The IDi South Africa Trail is a curated fan journey that brings together the passion of football, the richness of heritage, and the warmth of Moroccan culture into one unforgettable experience. From the moment you arrive, you’re not just attending—you’re stepping into a story.

Step into the spirit of South Africa—right here in Atlanta.

Duration: 1 Day or Multi-Day

Stops: 5 Core Experiences

Start Point: IDi Welcome Hub (Peach Carpet)

End Point: South Africa  Watch Party / Night Experience

STOP 1: Welcome to South Africa (Peach Carpet Entry)

Location:TBD

Experience:

  • Peach Carpet entrance with South Africa flag integration

  • Traditional music + live percussion (Gnawa-inspired rhythms)

  • “Welcome to South Africa Trail” photo moment

  • IDi:You Check-In → Assign South Africa Digital Passport


STOP 2:  South Africa Food Experience

Location:
South Africa-inspired restaurant or curated pop-up experience (TBD)

Experience:

  • Tagine tasting experience

  • Traditional mint tea ceremony

  • Chef storytelling: “Flavors of South Africa”

  • Social content moment: “Taste of South Africa ”


STOP 3: Culture & Performance 

Location: TBD

Experience:

  • Live South African music & dance performances

  • Cultural storytelling + heritage showcases

  • Interactive drumming or dance participation

  • Art, textiles, and visual installations


 STOP 4: Fashion + Identity

Location:TBD

Experience:

  • South African-inspired fashion pop-up 

  • Custom jersey station (name + South African  colors

  • Influencer + content creation zone


STOP 5: Football + Watch Party (Final Stop)

Location:TBD

Experience:

  • South African match watch party

  • Live DJ + high-energy crowd experience

  • Fan chants + cultural celebration

  • “Completion Reward” redemption